"Old Summer Palace. Beast Heads Facing the Tide. Imperial Dynasty" product information
1. Product Features
(1) Yuanmingyuan released the animal head-themed blind box product for the first time, and many state-owned and central enterprises endorsed it
(2) Limited sale, the first collection of 950 sets will be sold
(3) China Culture Media Group will release the NFT product of "Old Summer Palace. Beast Head Rising to the Tide. Imperial Dynasty".
(4) Platforms such as Yuanmingyuan, Zhongchuan Group, and Kuaishou cooperated with product announcements
(5) Possibility of IP derivative expansion
2. Product information:
Brand: Yuanmingyuan. Beast head facing the tide. Yuchao
Producer: Yuanmingyuan
Material: PVC, paper
Executive standard: GB/T 26701-2011
General Distributor: Beijing Vientiane Linchao Culture Development Co., Ltd.
3. Product specifications:
12 sets/box; 12 boxes/set; one figure and one card per box
The product contains hidden models of dragon head and rabbit head in different colors. The two models appear in groups and will replace the dragon head and rabbit head in general color, with a ratio of 1:72.
4. Product size (length x width x height)
Box (net): 80 x 80 x 105
Set (net): 320 x 240 x 105
Box (net): 640 x 480 x 315
5. Product price
89 yuan/box, 1068 yuan/set, 12816 yuan/box
6. Product introduction:
"Old Summer Palace. Beast Heads Rising to the Tide. Royal Dynasty" is an IP image with animal heads as the theme officially released by Yuanmingyuan. There are 12 models in the complete set, which are Chinese zodiac signs: rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog, and pig. It also includes 2 hidden shapes. The series of products are supervised by Yuanmingyuan.
The so-called "beast head Linchao" refers to the twelve animal heads in Yuanmingyuan. From the pronunciation, it means the head of the beast goes up to court; literally, it interprets the combination of the head of the beast and the fashion, and it also means the trend of the beast head and the trend of the animal head.
The work is based on the animal heads of the twelve zodiac signs in the Yuanmingyuan. On the basis of retaining the style of the animal heads, body shape and posture, and holding treasures, it combines with the costumes of the emperor, empress, and civil and military officials of the Qing Dynasty to embody the majesty of the emperor and the dignity of the empress. , the wisdom of civil officials, and the arrogance of military officials are vividly displayed, forming a unique set of cultural derivatives.
It is hoped that the works of Beast Head Rising to the Tide series can become a bridge for young people to communicate with history and culture.
7. Awareness analysis:
Consumer awareness: Chinese zodiac > animal head > Yuanmingyuan
Awareness of Yuanmingyuan: Beijing > North > South > Overseas
Zodiac awareness: National > Overseas
Gimmicks: The official release of the Old Summer Palace, the first limited edition of 999 sets, the theme of animal heads in the Old Summer Palace, the theme of the zodiac, and official costumes of the Qing Dynasty.
8. Topic Angle: Chinese Zodiac
Triple attribute (four groups)
The so-called: Sanhe is the noble person in life
Rat, Monkey, Dragon
cow, snake, chicken
pig, rabbit, sheep
dog, tiger, horse
Liuhe attributes (six groups)
The so-called: Liuhe is a person who achieves each other
rat, cow
tiger, pig
rabbit, dog
dragon, chicken
snake, monkey
horse, sheep
Zodiac attributes
Rat: Quick thinking, fast brain response, empathy, and good at managing money.
Ox: Strong desire for self-expression, self-confidence and self-discipline, hard work, no need to raise the whip.
Tiger: Positive and bold, brave to express, likes challenges, gets more courageous with frustration.
Rabbit: Temperament is gentle and noble, thoughtful and considerate to others.
Dragon: Vigorous and quick-witted.
Snake: Calm and calm, knowledgeable.
Horse: strong subjective consciousness, idealism, soft personality.
Sheep: sentimental, thoughtful, generous and decent.
Monkey: Enterprising, peach blossoms are exuberant.
Rooster: Shrewd and capable, budget carefully.
Dog: Strong subjective consciousness, generous and down-to-earth.
Pig: loyal, pure and kind.
Topic angle: Qing Dynasty clothing
Role
Rat: the official in charge of food (Wen Sipin)
Ox: Palace Guard
Tiger: General
Rabbit: queen
Dragon: Emperor
Snake: prime minister
Horse: guard with a knife
Sheep: prince
Monkey: Vanguard
Chicken: Official of Nafu (Wen Erpin)
Dog: Admiral of the Navy
Pig: An official in charge of money (Wen Sipin)
combination
Supreme Beings: Dragon (Emperor), Rabbit (Queen)
Family of three: dragon (emperor), rabbit (queen), sheep (prince)
Heroes of Generals: Tiger (General), Dog (General)
Don't worry about food and clothing: pig (manage money), rat (manage food)
Great Talents: Snake (civilian), Rooster (civilian)
Left and right arm: sheep (prince), cow (guard)
Marquis immediately: horse (guard), monkey (pioneer)
Topic angle: Old Summer Palace
Yuanmingyuan entry
The Old Summer Palace is a man-made imperial courtyard, known as the model of all garden art, and it is also the largest royal museum in history.
Yuanmingyuan consists of three gardens: Changchun Garden, Qichun Garden and Yuanmingyuan.
The Old Summer Palace was gradually built by six emperors of the Qing Dynasty, Kangxi, Yongzheng, Qianlong, Jiaqing, Daoguang and Xianfeng.
The Old Summer Palace is a complex of Chinese-style buildings, and Western buildings only account for less than 3% of the Old Summer Palace.
The bronze statues of the animal heads of the twelve zodiac animals in the Yuanmingyuan are located in the Haiyan Hall of the Western Building. They are 12 water-spraying zodiac statues on the fountain.
The bronze statues of the animal heads of the twelve zodiac animals in Yuanmingyuan were made in red bronze during the Qianlong period of the Qing Dynasty.
The Old Summer Palace is the second political center besides the Forbidden City.
The Forbidden City is called the Winter Palace, and the Old Summer Palace is called the Summer Palace.
In the 365 days of the year, the emperor spent more than 200 days in the Yuanmingyuan to govern.
The Old Summer Palace was looted by the British and French allied forces in 1860, then destroyed by the Eight-Power Allied Forces, and finally burned.
The Old Summer Palace reminds the Chinese to keep in mind the national humiliation, strive to become stronger, and revitalize China
State of the beast head
The seven bronze animal heads of rat, ox, tiger, monkey, pig, rabbit and horse have been returned to China.
The whereabouts of dragon heads, snake heads, sheep heads, chicken heads, and dog heads are unknown.
